Financial Times FT.com

GM to cut prices to lure back US buyers

By Bernard Simon in Toronto and John Reed in London

Published: March 16 2009 22:02 | Last updated: March 16 2009 22:02

General Motors is preparing a fresh barrage of discounts and other promotions to coax Americans into buying more cars after an upcoming US government decision on further financial aid to the Detroit motor industry.

The incentives will be designed to counter a slump in sales and GM’s market share, amid signs on both sides of the Atlantic that its financial woes are beginning to drive away customers.

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