The New World of Work Movie theatres across India are screening a new Bollywood film called Hello. Based on One Night @ The Call Centre, the biggest selling English-language novel in Indian history, the film charts the aspirations and frustrations of six workers in a Delhi call centre, who spend their nights answering queries on home appliances from perplexed American consumers.
India’s fast-growing information technology and business process outsourcing industry has changed the way many international companies operate, as they transfer software development and back-office tasks to India to cut labour costs.
