FTFM Deutsche Bank entered the European exchange traded fund market in January, and is already the third-largest player by product number and the fourth-largest by assets under management. It expects to move up to third in the latter before much longer.
It has launched 49 products, with plenty more in the pipeline, and gathered €4bn (£3bn, $6bn) of assets. It aims to be an ETF supermarket, offering the bread and butter products as well as the exotic fruits. "When Deutsche Bank goes into a market it takes the supermarket approach, offering a broad range of products characterised by low price, high quality and innovation," says Manooj Mistry, head of db x-trackers ETFs UK at Deutsche Bank.
