Financial Times FT.com

Most respected companies

High reputation survives turmoil

By Andrew Ward

Published: November 19 2004 07:04 | Last updated: November 19 2004 07:04

A botched management reshuffle, faltering financial performance, public health concerns about its flagship product and fears that anti-Americanism could dent the company’s image overseas - it has been a rough year for Coca-Cola.

Yet, in spite of its many problems, the world’s biggest drinks-maker has climbed one place to number five in the Financial Times’ ranking of most globally respected companies.

coca cola

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