Financial Times FT.com

How to dress up the Windows brand

By Richard Waters

Published: August 21 2008 03:00 | Last updated: August 21 2008 03:00

It is written somewhere in the newspaper columnists' code of conduct that you should never take pot shots at an easy target. For readers it has all the suspense of watching fish being shot in a barrel. It also feels morally reprehensible - the journalistic equivalent of deliberately kicking a small dog.

So be warned: this is one of those columns that breaks the code of conduct.

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