Financial Times FT.com

Part 4 transcript: Implementing the customer experience

Published: September 28 2006 07:24 | Last updated: September 28 2006 07:24

Here in New York there are a lot of experiential places. And in fact I take a lot of my students and executives on walking tours to take a look at these experiential places.

We are right in front of Niketown - and it is the classic of experiential marketing spaces.

You have viewed your allowance of free articles. If you wish to view more, click the button below.

Read this