Financial Times FT.com

Metro benefits from new own-brand food line

By Gerrit Wiesmann in Frankfurt

Published: October 31 2008 02:00 | Last updated: October 31 2008 02:00

Metro, Germany's largest retail group, appears to be profiting from a new line of value-for-money own-brand foods in its hypermarkets as German consumers cut back on big spending in the face of mounting economic uncertainty.

Success in retaining consumers trading down from higher to lower priced foods helped Europe's second-largest retailer make up for slowing sales of more expensive electrical goods – and maintain its 2008 sales and profit forecast.

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