Dell Computer’s chief executive has warned that the world’s biggest PC-maker needs “to be bolder” as it seeks to overcome slowing revenue growth and falling profit margins to regain its reputation as one of the industry’s fiercest competitors.

In an interview with the Financial Times, Kevin Rollins acknowledged that two successive quarters of missed sales targets last year had knocked Dell “a little bit on our heels. We got conservative, which is not one of the hallmarks of our company.” “We need to be bolder in the things that we do.”