Financial Times FT.com

How companies can end the cycle of customer abuse

By James Allen and Fred Reichheld

Published: March 23 2006 02:00 | Last updated: March 23 2006 02:00

An undeclared war is raging across the business worlds - a war of companies against their customers.

The evidence is everywhere. Mobile phone companies peddle complicated plans that manipulate customers into buying minutes that get wasted. Airlines change their fares so often that travellers never know what the "real" fare is. Banks process the largest cheques first each day, so account holders may be hit with more insufficient-funds penalties.

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