Financial Times FT.com

Japan’s demand for small cars hits profits

By Michiyo Nakamoto in Tokyo and John Reed in London

Published: January 22 2007 23:58 | Last updated: January 22 2007 23:58

Japan’s carmakers, on a global expansion spree, are seeing margins increasingly squeezed in their home market as consumers turn to cheaper, more fuel-efficient minicars.

Nissan Motor, Japan’s second biggest carmaker, said on Monday it planned to sell 2,500 of its new Pino minicars a month in Japan, taking advantage of growing demand for cars with engine sizes of 660cc or less. The model, built by Suzuki Motor, a mini-vehicle specialist, will be Nissan’s fourth minicar. It will sell at Y861,000-Y1.15m ($7,000-$9,550).

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