Financial Times FT.com

Why companies and campaigners collaborate

By Michael Skapinker

Published: July 8 2008 03:00 | Last updated: July 8 2008 03:00

In October 1997 John Browne, then chief executive of BP, told a conference of Greenpeace activists what a pleasure it was to be occupying one of their platforms instead of the usual practice of their occupying his.

"We have a close relationship with Greenpeace," he said.

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