Sony is to step up its marketing campaign for the PlayStation 3 and emphasise that the games console is a Blu-ray disc player.
The move is aimed at boosting both the PS3 and the Sony-backed DVD format ahead of the Christmas holiday sales season.
Sony shines Blu-ray on PS3 sales campaign
By Mariko Sanchanta in Tokyo
Published: September 20 2007 22:13 | Last updated: September 20 2007 22:13
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