US presidential election The race for the White House may still be in its early days, but one clear winner has already emerged: television.
Political candidates and interest groups are expected to spend a record $3bn on television advertisements in 2008, according to TNS Media Intelligence, far surpassing the $1.7bn spent four years ago and dwarfing all other media. “Television advertising is still the most effective method to reach and persuade voters,” said Michael Bassik, vice president at MSHC Partners, a political advertising firm. “That’s why campaigns are spending the majority of their money on TV.”
