Financial Times FT.com

Charities should be crowdsourcing time and talent

By Iain Scott, managing director of Base Creative, a web design and digital marketing agency

Published: September 24 2009 11:44 | Last updated: September 24 2009 11:44

Controlling costs and raising funds are a concern for every charity. However, online technology allows people to donate their time and expertise to charities.

“Crowdsourcing” enables large numbers of people to complete small pieces of a big task online. Innovations in this area can provide charities with a new range of skills as well as saving time, money and staff, if embraced ambitiously and imaginatively.

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