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Profile: Nivea puts on a trendy face

By Andrew Baxter

Published: April 20 2008 21:51 | Last updated: April 20 2008 21:51

Nivea’s 68 per cent rise in brand value was the strongest by a long chalk in the personal care sector, and was the ninth biggest increase overall this year.

The near-flawless performance was buoyed by a series of successful launches, supported by strong advertising campaigns.

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