Bacardi has turned to Colgate-Palmolive for its new chief executive.
The Bermuda-based distiller’s appointment of Seamus McBride brings aboard more marketing experience to help it compete with global rivals Diageo and Pernod Ricard.
COMPANIES
Bacardi hires new chief from Colgate
By Jenny Wiggins in London
Published: August 4 2008 19:47 | Last updated: August 4 2008 19:47
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