The introduction of consumer-driven web 2.0 technologies into businesses is set to usher in a new phase of productivity growth that could surpass that achieved during the late-1990s internet boom, John Chambers, chairman and chief executive of Cisco Systems, has forecast.
“We are at the very beginning of the next phase of creativity, that will last, I think, a minimum of 10 years, probably 15 years,” Mr Chambers said in an interview with the Financial Times. “But it will have more impact because ... the power of [connecting] many to many allows you to do things at a dramatically different speed.”


