The first Russian brand to get into the Brandz Top 100 Most Powerful Brands ranking comes from the mobile operators category. Mobile TeleSystems (MTS), the largest mobile operator in central and eastern Europe, came 89th in the global ranking and ninth in the category ranking, with a brand value of $8.1bn.
“When asked which brands they knew about and liked in mobile telephony, banking, beer or any other category, Russian consumers often mentioned MTS and it ranked highly in their answers,” says Joanna Seddon, chief executive of MBO.
