Jón Ásgeir Jóhannesson’s Icelandic retail empire swept across the Atlantic to capture UK names including Hamleys, Goldsmiths.....and Iceland, the freezer chain. Then a high-profile court case put him - and the agressive way his tiny nation does business - in the dock. Henry Tricks, the FT’s senior corporate reporter, compiled an online journal as he tracked down the story of the ‘viking trader’ and his company Baugur from Reykjavik to London. View the interactive flash version online:
