The Sex and the City juggernaut has rolled into town. The e-mails began piling up more than a month ago: “Introducing Mandarin Oriental’s Sex and the City celebration package”; “Put the Sex back into the City with Modern Courtesan’s luxurious lingerie line”; “May’s must-have accessory for every Sex and the City fan is an iconic ‘your name in diamonds’ pendant from icecool.co.uk”.

The promotional hype surrounds the release this month of the SATC film, which is based on the hit TV series. Starring Sarah Jessica Parker, Kristin Davis, Cynthia Nixon and Kim Cattrall, the HBO show ran from 1998-2004 and was derived from Candace Bushnell’s bestselling book of the same name.