Andy Warhol said that in future everyone would be famous for 15 minutes. He was wrong. In future everyone will be in their own 15-minute webcast. But no one will watch it.

Business leaders will feature significantly in this trend, which is supported by faster PC processing speeds and broadening telecommunications bandwidth. They have the budget and rationale to pay for promotional webcasts. And, most importantly, they have the egos needed to star in them.