Financial Times FT.com

What’s new: New weapons in the fight to be CRM king

By Geoff Nairn

Published: September 16 2008 16:53 | Last updated: September 16 2008 16:53

While the debate about hosted or on-premise customer relationship management software rages, Oracle claims to offer the best of both worlds. Its Oracle CRM On Demand Integration to Siebel CRM product synchronises customer data held in Oracle CRM On Demand – Oracle’s home-grown on-demand CRM offering – with Siebel CRM, which Oracle owns after acquiring Siebel Systems in 2005.

Siebel remains the undisputed king for traditional on-premises CRM but most of the growth in the CRM industry now comes from newer on-demand CRM providers such as Salesforce.com.

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