Financial Times FT.com

Hovis relaunch boosts Premier Foods

By Serena Ruffoni

Published: May 12 2009 23:38 | Last updated: May 12 2009 23:38

The relaunch of the Hovis bread brand and increased prices have helped Premier Foods, the UK’s largest food producer, post solid results for the four months to April 25.

Total group sales for the period rose 3 per cent, and expectations for 2009 remain unchanged as the company, which also owns brands such Mr Kipling cakes and Bisto Gravy, focuses on brand investment and cash management.

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