So you have been dragged by a fashion-mad friend into Armani’s 12-story, 6,000 sq metre flagship store in Ginza, Tokyo, but you do not need a suit or a scarf.
Not to worry: the spa is just upstairs. At Y65,000 ($669), a three-hour Armani Ceremony to “treat every part of the being” will set you back less than the cashmere. When you are done, you can re-join your friend for a bite at the top-floor Armani Ristorante.



