Financial Times FT.com

Online advertising drives Baidu profit

By Andrew Yeh in Beijing

Published: February 23 2006 02:00 | Last updated: February 23 2006 02:00

Baidu.com, China's most frequently used internet search engine, said net profits last year rose nearly fourfold to Rmb47.6m ($5.9m), driven by online advertising sales.

The Nasdaq-listed company also forecast that this year's first-quarter revenues would be higher than the previous quarter, triggering a sharp rise in the group's shares in morning trade in New York yesterday.

You have viewed your allowance of free articles. If you wish to view more, click the button below.

Read this