They may not be Sean Penn or Kate Winslet, but in their own way Nirmalya Kumar and Sophie Linguri Coughlan will be the star attractions at Europe’s most prestigious business school competition, organised by the European Case Clearing House.

But while the two London Business School professors are set to pick up the awards for writing the best cases in both strategy and marketing at the red carpet event, it is Insead that will pick up the most gongs, making it the Slumdog Millionaire of the case-writing presentations, which will held in London in September.