India’s call centres have a lot to answer for, according to the traditionalists. Not only has the booming sector helped spawn a brash new generation of profligate consumers, they say, but its revolving-door work culture is undermining virtues such as loyalty, hierarchy, patience and discipline.
Such anxieties might appear futile in view of the fact the sector has almost quadrupled its headcount in the past three years to more than 350,000 employees and looks set to continue expanding at 50 per cent a year.
