Bankers and investment managers have been flocking to the oil-rich Gulf in recent years, chasing the growing pool of wealth. As they get to know the region better, they are finding that one of the most potentially lucrative - and least developed - class of investors is the women - that section of the population Arab culture has traditionally hidden behind a veil.
As more women fight their way into the business world and others inherit sizeable wealth, they are being recognised as a niche market requiring special attention.
