Glam Media, a high-profile but controversial internet advertising and content network that focuses on women, is launching a venture for men whose name – Brash – says as much about its ambitions as it does about the debut’s timing.

The network will feature original content and lifestyle, entertainment, car and gadget information from partners including Time, Rolling Stone and CNET, backed by advertisers including Unilever’s Axe deodorant and H&M, the retailer.