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The Business of Rugby Union

Close encounters of a sporting kind

By Ben Fenton

Published: March 10 2010 16:14 | Last updated: March 10 2010 16:14

It must be decades since a London cinema audience stood for the national anthem. But then, watching one of sport’s most visceral encounters live on a big screen, with a beer in one hand, in 3D to boot, prompted several odd experiences.

Few, though, were much to do with a third dimension. Dramatic moments of perspective – explosions in space that send debris flying over your left shoulder – don’t happen in rugby, thankfully; they are fodder for Imax technology. Drama on the rugby field is more about depth, and England versus Wales had plenty of that – if only depth of ordure as two poor teams battled to be least incompetent.

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