Financial Times FT.com

Cutting edge innovators must avoid costing the earth

By Stefan Stern

Published: November 27 2007 02:00 | Last updated: November 27 2007 02:00

How my heart lifts every morning when I go into the bathroom and pick up my Gillette Fusion battery-powered razor. Who could fail to be thrilled by its chunky rubber grip, its fluorescent orange styling, its five (count 'em!) Powerglide blades?

But wait, I am selling the company short. For, lurking at the back of the blade cartridge, nestles a sixth - yes, sixth - blade, or "precision trimmer", as we shaving enthusiasts like to call it. Click on the shiny copper-coloured switch and feel the "micro pulses" begin to work their magic. Truly, the Gillette Fusion is the best a man can get.

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