Half the British men polled in a recent survey said they would forgo sex for six months to get their hands on a 50-inch plasma TV. But will they feel the same way in the morning?

Plasma, once the screen of choice for super-sized TVs, is falling out of favour. In 2006, plasma TVs outsold their liquid crystal display peers by a ratio of almost three to one in the 40-inch-plus category, according to IDC consultancy. But the dynamics reversed last year. Come 2011, IDC forecasts, just below 15m plasma TVs will be sold against 90m larger-sized LCD screens.