Financial Times FT.com

Give me your attention

By Stefan Stern

Published: January 5 2009 16:01 | Last updated: January 5 2009 16:01

Almost three decades ago, the UK’s number one hit record at the start of the new year was “Brass in Pocket” by The Pretenders. “I gotta have some of your attention,” sang Chrissie Hynde, the band’s front-woman, alluringly, “Give it to me.”

That refrain proved very popular with teenage girls back then – at least at the parties I went to. They would sing it noisily. From the teenage boy’s point of view, paying attention was not the problem. It was whether that attention turned out to be welcome or not.

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