Warner Brothers launched the most ambitious attempt yet by a Hollywood studio to crack the world’s most prolific movie market, Bollywood, with the commercial release of Chandni Chowk to China.

The film is the first full-scale campaign by a large US studio to create a Bollywood blockbuster, with Warner enlisting India’s star of the moment, action hero Akshay Kumar. He plays a poor cook who goes to China and learns kung fu.