Financial Times FT.com

Elections put CNN back in ratings game

By Kenneth Li

Published: January 18 2009 23:15 | Last updated: January 18 2009 23:15

Wall-to-wall coverage of the most intense US presidential election in recent memory helped CNN shatter ratings records last year as cable news became a rare bright spot in the bedraggled media sector.

CNN’s election night coverage attracted more than 13m viewers, beating broadcast networks and cable rivals, and courting younger viewers with gimmicks such as holograms of its correspondents.

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