Financial Times FT.com

Wal-Mart goes purple with Marketside

By Jonathan Birchall in New York

Published: August 26 2008 16:25 | Last updated: August 26 2008 16:28

The design of Wal-Mart’s new small format Marketside stores, which will open in the Phoenix, Arizona area in coming weeks, marks a dramatic break with the branding of the rest of Wal-Mart’s more than 3,400 low-cost US stores.

Pictures of one of the first four new 15,000 sq ft stores, which Wal-Mart says are part of a pilot, have appeared on the website of the city of Mesa, southeast of Phoenix.

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