Financial Times FT.com

BMW plugs into new market for Mini

By Bernard Simon in Toronto

Published: November 17 2008 22:09 | Last updated: November 17 2008 22:09

As members of Congress debate a bail-out for the beleaguered Detroit-based car industry this week, a very different scene will unfold across the continent tomorrow at the Los Angeles auto show.

Seeking to capitalise on one of this year’s rare success stories in the US car industry. BMW’s Mini subsidiary will unveil an electric version of its sporty small car. The initial production run will be small.

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