If the 19th century was the age of the newspaper and the 20th century the age of radio and television, this century will be defined as the age of media personalisation. The news you want, when you want it. The concept is simple - forget the old media that decided what was news and when and how you would consume it. Personalisation is all about supplying news to the individual.

Technology is changing the economics of the industry. The traditional television broadcast model involved towers or satellites or the payment of carriage charges. Huge costs meant you had to have broad appeal. That is why societies get the media that best represent the majority. The audience of Fox television has grown as CNN's has declined. But technology now allows content companies to offer personalised news products. Audiences not big enough to be commercially viable in one country will be so once technology brings them together across the globe.