The UK’s first new national radio station for 13 years will launch on Tuesday as Virgin begins its metamorphosis into Absolute.
The rebranding of the national AM and London FM station follows its £53m ($95m) purchase by Times of India in July.
Virgin rebranded as Absolute Radio
By Ben Fenton, Chief Media Correspondent
Published: September 2 2008 02:48 | Last updated: September 2 2008 02:48
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