There is a difference between the ways Americans and Europeans start businesses. In Silicon Valley, Steve Jobs famously launched Apple Computer from his family’s garage. In London, Europe’s internet business hub, companies can begin life in a landmark office building known locally as the Erotic Gherkin.
Zemanta, a web software service devised by a team of Slovenians, came to the UK capital last September after winning Seedcamp, a mentoring programme designed to help Europe’s early-stage businesses achieve the scale and might of companies such as Google.
