Michelle Obama and Carla Bruni-Sarkozy at the Nato summit arrival ceremony in Strasbourg in April

There is always opportunity in fashion – though sometimes it comes in unexpected guises. Consider, for example, the experience of Mary Tomer, a 28-year-old maths graduate from Boston College who spent two years at a private equity firm before joining the advertising behemoth BBH and, just nine months ago, launching mrs-o.org, a website devoted to all things involving Michelle Obama and style.

Want to know what the First Lady is wearing for the July 4th celebrations? Curious about what she sports each day during the upcoming G8 summit in Italy? Look no further.