With the banking sector moving towards consolidation, it is crucial that customers are understood, reacted to and rewarded for their loyalty. With the UK office of national statistics estimating that almost half of the UK population is now banking online, the role of the website in the customer journey has never been more important to financiers.

Our best advice is for banks to follow the examples set by some of the big online giants who we monitor. When looking at several of our top-rated commercial online retailers, their sites are well optimised, regularly updated and contain clear content and strong usability.