Move over fashion editors and agony aunts, it takes an auction house to know What Women Want. That, at least, is the boast of Bonhams, which is organising a sale under that title in its Bond Street rooms on Thursday.

Of course, the idea is not entirely gimmick-free. January is a quiet month in the auction rooms and, with a jazzy marketing campaign, Bonhams can offer in one eye-catching package many of the items – jewellery, watches, handbags, luggage, haute couture – that turn up in its sales throughout the year.