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Why you should pay attention to your employer brand

By Stefan Stern

Published: September 1 2009 03:00 | Last updated: September 1 2009 03:00

Here is a tale of two businesses. There is good news and there is bad news. Let's try and stay positive. Good news first.

Hiscox, the insurance company, announced some impressive results last week - a 30 per cent increase in pre-tax profits in the first half of the year. The company has outperformed most of its rivals at a difficult time. Something is going seriously right.

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