Financial Times FT.com

Brands try to cultivate links with fine art

By Scheherazade Daneshkhu in Paris

Published: June 14 2010 01:06 | Last updated: June 14 2010 01:06

London’s Bond Street was the scene of one of the season’s most lavish parties last month, as Louis Vuitton opened its flagship London store.

Dazzling highlights of the ostentatious three-storey building – its most opulent to date according to the company – include a two-storey wall of trunks – to showcase the Vuitton tradition of working in leather – and a glass and LED staircase.

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