Financial Times FT.com

Exclusivity: Protect your name as you grow

By Scheherazade Daneshkhu in Paris

Published: May 28 2008 03:50 | Last updated: May 28 2008 03:50

Paul Gallico, the British author, wrote a novel about Mrs Harris, a London cleaning lady, who fell in love with her employer’s Dior dress and dreamt of possessing one of her own A lucky win on the football pools helped her on her way and she saved up obsessively until, finally, she had enough money to go to Paris, where she achieved her ambition.

That was in the 1950s. Today Mrs Harris – or her equivalent – can at least save herself the cost of travel. Dior now has 221 outlets across the world, the latest boutiques having opened in Jeddah and Dubai in the Middle East, in Nagoya, Japan, in Beijing, as well as in Istanbul and Athens.

You have viewed your allowance of free articles. If you wish to view more, click the button below.

Read this

"Front page" sub navigation

"World" sub navigation

"Asia-Pacific" sub navigation

"Europe" sub navigation

"Latin America & Caribbean" sub navigation

"Middle East & North Africa" sub navigation

"UK" sub navigation

"US & Canada" sub navigation

"Companies" sub navigation

"Energy" sub navigation

"Financials" sub navigation

"Health" sub navigation

"Industrials" sub navigation

"Retail & Consumer" sub navigation

"Technology" sub navigation

"Transport" sub navigation

"By region" sub navigation

"Columnists" sub navigation

"Markets" sub navigation

"FTfm" sub navigation

"Markets Data" sub navigation

"FT Trading Room" sub navigation

"Equities" sub navigation

"Lex" sub navigation

"Comment" sub navigation

"Management" sub navigation

"Columnists" sub navigation

"Personal Finance" sub navigation

"Investments" sub navigation

"Tools & Calculators" sub navigation

"Compare & Apply" sub navigation

"Life & Arts" sub navigation

"Arts" sub navigation

"Pursuits" sub navigation

"Travel" sub navigation

"Interactive" sub navigation

"In depth" sub navigation

"Jobs & classified" sub navigation

"Jobs" sub navigation

"Services & tools" sub navigation

"News by email" sub navigation

FT Alphaville

Mergermarket

Debtwire

Market-moving economics

FT.com RSS Feeds

FT Lexicon