Financial Times FT.com

Global brand strategy key for Lenovo

By Mure Dickie in Beijing

Published: August 12 2005 22:15 | Last updated: August 12 2005 22:15

Lenovo, the world's third-largest computer maker, is drawing up a new global brand strategy that will use the Think trademark, recently acquired along with IBM's business unit for high-end products and its own corporate name for mainstream offerings.

Lenovo, the first Chinese company to acquire a global technology business, expects to launch the strategy this year.

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