The new Buick LaCrosse luxury sedan, which is helping revitalise GM’s fortunes in the US, has a back seat largely designed for Chinese entrepreneurs. Levi Strauss, the oldest American jeans name, came to China to launch a new cheap jeans brand to sell around the world.
As China gains superpower status in global consumer markets – the biggest vehicle market, second largest luxury market, the superlatives go on and on – its consumers are increasingly influencing what the rest of us buy.
