Wine Cellar, the operator of off-licence and convenience store brands such as Booze Buster, has gone into administration, with a majority of its outlets being sold to a drinks distributor through a “pre-pack”.

Bill Dawson and Daniel Butters of Deloitte were appointed joint administrators of Wine Cellar and on Thursday announced the sale of the company’s stock and the majority of its outlets to EFB Retail. More than 300 people will lose their jobs.