Financial Times FT.com

Incentives: Sign-up gifts attract a wider base of customers

By Lucy Warwick-Ching

Published: June 11 2009 16:58 | Last updated: June 11 2009 16:58

A free Ipod, £150 ($245) cashback or a spread bet for nothing. These are just some of the things you can get in return for signing up for a spread betting account.

Traditionally, firms have tended just to offer up-front free cash in a bid to bump up their customer numbers and draw in those new to spread betting. But many are offering additional incentives to attract customers and are including existing customers as well.

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